The first question is, why sell? The second question is, why us?

Whether you, the Artist, may be interested in selling some or all of your music or publishing. After all, your songs and recordings are deeply personal. And, you may have worked hard to get your IP back following earlier business deals that didn’t treat you fairly or via U.S. copyright law’s 35-year recapture period for works post 1978.

Peter Csathy and Deep Cuts Media have experience, expertise, relationships and a reputation second to none. Peter’s passion and dedication to Artists and their music is boundless. He is relentless at achieving their goals and maximizing their results.

That’s why our Artists know us, trust us, and vouch for us.

why sell?

Reason 1 – Artists Are In Control (& Retain Control)

You, the Artist, always maintain control over your music – you don’t lose it by selling. Artists dictate the “rules of the game” (how your music can be used, etc.), and a sale doesn’t need to be an “all or nothing” scenario. Artists decide what to sell and what not to sell. You may be interested in selling both publishing and masters, only publishing, only masters, or even just one song or album. Artists often sell less than 100 percent of their IP in order to benefit from continued growth in their music fueled by their buyer’s efforts.

Reason 2 – It’s A Seller’s Market & Buyers Pay Top Dollar

Buyers are willing to pay top dollar, precisely because it’s a highly competitive market with billions of dollars chasing limited opportunities. That means financial “multiples” on music earnings have never been higher. Multiples depend on many factors, including the Artist’s stature, and the scale, stability and trending of annual earnings for their music. Deep Cuts Media knows how to best position Artists in all market conditions.

Reason 3 – Significant Tax Benefits (Long-Term Capital Gains)

Artist payouts in these deals are typically even more lucrative due the benefit of long-term capital gains treatment (unlike ongoing royalties that are treated as ordinary income).

Reason 4 – It’s Not “Just About The Money” – It’s The “Home”

The benefit to Artists is not “just about the money.” After all, Deep Cuts Artists do not “need” the money. Buyers devote dedicated marketing, branding, social media, sync teams, and more to drive new opportunities for Artists and their music. Those efforts expand the audience for their songs, and introduce Artists to new generations. Artists benefit 100 percent from these efforts.

Reason 5 - Estate Planning

Artists see significant benefit in defining their own long-term plans for their songs, recordings and legacies in these deals. The alternative is to leave it to others (including family members) to ultimately carry out the Artist’s wishes. We’ve all seen stories of ugly estate battles when no legacy plan was in place. The focus must always be on you, the Artist, and on your music and overall place in music’s great pantheon. For many Artists - it’s better to plan now.

HOW WE CAN HELP

Few Artists and business managers fully understand these lucrative opportunities due to music IP’s complexity (including copyright recapture), not to mention a lack of experience in simply doing these deals and understanding the universe of buyers out there.

Knowledge is power, of course. And we here at Deep Cuts know the buyers, have established deep relationships with them at the highest levels, understand what makes them tick, and have negotiated deals valued at over $4 billion over time, including music catalog deals with some of the most iconic and legendary Artists of all time.

We can help you understand the music catalog market and sales process at no cost (or obligation) to you, the Artist (and your representative). Reach out to learn more. We invest our time and expertise to get to know each other and do it right.